Ideally the styling of catalogue and brochure pages happens early in the production process. But very often the pages are created whilst the data is still being collated in the XML repository – leading to poor design layouts.
Atomik Roundtrip allows you to make the bridge between data and well-designed, consistently formatted catalogue pages. The engine is easy to adopt, speedy and fits around your needs, so you can style catalogues professionally and in no time at all!
Originally developed for catalogue suppliers with a heavy text component, Atomik Roundtrip is a desktop software platform designed to help and support catalogue teams. It enables the dynamic layout of Adobe InDesign templates using content and page layout in Adobe InDesign from an XML repository.
Atomik Roundtrip is a rules-based engine, which allows designers to apply layout styling to the XML data being fed directly from your repository. These rules allow designers to specify the appearance of each XML element on the page.
The powerful engine allows the application of paragraph and character styling to create well-designed headers, sub-headers, paragraphs, lists, etc. It allows your catalogues to be created exactly as the designer requires. All of these elements enable catalogues to be designed with easy to read layouts.
Atomik Roundtrip is an invaluable tool to aid in the rapid design and creation of catalogues with professional layouts.
Available on both Mac and Windows, Atomik Roundtrip interprets the fields in your XML database and associates them with rules, to ensure each field is transformed into the layout you require.
As the engine is independent from Adobe InDesign, it can therefore be configured to allow for any transliteration from data to a designed layout.
A consistently, well-styled layout is easy and attractive to readers, allowing editorial teams to rapidly review final content prior to going to print.
Using Atomik Roundtrip combined with it's sister product, Atomik Xport, it is even possible to allow for any late-stage editing in Adobe InDesign to be exported from your Adobe InDesign layout back into XML with the correct fields, to ensure that there is consistency between your XML repository and your final print layouts.
It's intuitive uses allows you to control even the trickiest items in XML, such as: white/thin space, non-breaking space and ellipses.
The tool is 100% accurate and users remain in control of both layouts and XML data, as it is applied to the page, or re-applied after updates. Consistently accurate and rapid layouts at the press of a button - that’s Atomik RoundTrip!
